Through the use of technical, on-page, and off page SEO tactics, marketers effectively tell search engines what their website is about and why it should rank well in search engine results pages (SERP). Learn what search engine optimization is, why it matters, and all the need-to-know basics to start yourself off right. You’ll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. Keyword research is the process of finding & analyzing what relevant audiences search for in search engines. Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

Gaining Popularity Through Link Building

To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms. For example, when I search for the term ‘sustainable phone case’, these results are shown SEO Anomaly by Google. Based on my search term and the intent behind it, Google deems these results the best ones found in its index. When you create a site with Wix, a mobile version of your site will automatically be created for you. You can find this version by toggling to the mobile icon in the editor.

If search engines literally can’t find you, none of the rest of your work matters. This chapter shows you how their robots crawl the Internet to find your site and add it to their indexes. Search engine optimization uses how search works to optimize a site for organic search results. If you’re curious to learn more about Google and its impact on SEO, check out our timeline of Google algorithm updates. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts.

This module provides a foundational understanding of search engine optimization (SEO), covering key concepts and ranking factors. Explore the core components of SEO—on-page, off-page, content, and technical SEO. You will also explore how search engines crawl, index, and rank websites and the best practices for optimizing web pages. This module also introduces you to Google Artificial Intelligence Optimization (AIO) and growth hacking in SEO.

Write Content That’s a 1:1 Match For Search Intent

• A search engine like Google has its own proprietary index of local business listings, from which it creates local search results.
• That means you must make sure you can see local search results similar to what they see.
• Search engines catch on to such online behaviour and consider it while assessing relevance.

The more high-quality references a site has, the more trustworthy it appears, increasing its chances of ranking higher. The meta description appears below the title tag in search results, providing a general breakdown of the page in question. Taking the time to clean up and maintain HTML elements can have a great impact on digital marketing efforts.

However, alt text cannot be only keyword focused; it should still accurately explain what the image depicts. Search engines use robots that crawl webpages across the internet in order to determine what content they contain and, in turn, what the pages are about. These bots scan the code, picking up the written text, images, videos and more that appear on webpages to gather all information possible. Once they’ve gathered enough intel about the type of information available on each page and determined that this content will be useful to their searchers, they add these pages to their index. The index is essentially all possible web results that a search engine stores to provide to a potential searcher. Permits storing data to personalize content and ads across Google services based on user behavior, enhancing overall user experience.

This table will show you details like the source of the backlink, the anchor text used, the type of link (follow or nofollow), and the authority score of the linking domain. For another website to link to yours, there needs to be a good reason. Search engines like Google default to the mobile version of a website for crawling. That means if your website isn’t optimized for mobile devices, it might not perform well in SERPs. Go through this report and act on the recommendations to improve your website’s page speed. Enter your website URL and click “Start Audit” to create a new project.